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Dynalite by Automated at AMG Performance Centre Sydney

AMG Sydney is the first dedicated sales-and-service showroom for Mercedes-AMG vehicles in the world, and just the second stand-alone AMG showroom. 

Automated has been commissioned to supply and program advanced Dynalite Lighting Control technology at the 1000 square-metre, two floors buildings and the external lamella facade which holds over 2 kilometers of white and colored LED strip lighting controlled by Philips Color KeneticsThe activated light facade video content was designed and supplied by AMG Sydney and actioned by automated to improve the visibility and image of their Sydney Airport dealership.

Philips Color Kinetics Video System Manager was the solution. It`s an integrated hardware and software solution enabling video playback and visual effects output on intelligent LED lighting systems. This system of lights and signage, emits and reflects light and is a shading structure for solar energy efficiency on the dealerships’ facades. Delivering spectacular video, imagery, and visual effects to the led integrated with Dynalite lighting networks. 

The installation of the colored LED lights allows the facade to showcase a section of video graphics. During the daytime provide a dynamic appearance with white louvres and the diagonal structure. At night, eye-catching white-red exterior lighting is activated. This element draws focus on the superior nature of AMG cars and intrigues visitors to enter the showroom.

The interior finishes are also customized for the project and required numerous prototypes and detailed resolution. The design is deliberately kept simple, but keen-eyed visitors are sure to notice details like the asphalt flooring, inset LED lighting, and painted road markings that allude to the showroom’s racing roots.

The key feature for this project is the importance of the exterior of the building providing a highly visible marker for the brand while mediating views to the cars within. As a result, the end-users expectation is to have their clients experience a more enjoyable environment whilst browsing for the future motor vehicle.

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